I had the opportunity to collaborate with a company specialized in wealth management to redesign their website. The goal was to reflect their expertise and presence both in mainland France and in French Polynesia.
The challenge
The Financière Matignon website, designed in 2020, was beginning to seem outdated. Many links were broken and the structure of certain pages did not sufficiently optimize the readability of the information, making navigation rather clunky.
The solution
I completely revamped the structure of the site by recreating the sitemap to bring more clarity and better organization of information. I also redesigned the graphic charter to modernize its appearance, make it more attractive, and strengthen trust with clients. The choice of colors was designed to inspire both credibility, with blue, and accessibility, with pink, as the services of Financière Matignon mainly target individuals.
This overhaul allowed the company to increase its traffic, improve the user retention rate, as well as the average time spent by visitors on the site. These improvements resulted in the signing of three new deals in the first two months following the launch of the new site, an unprecedented result for Financière Matignon.
Contact me to find out how I can help your business reach its full potential.
