Percept Lab
Showcase site
Branding
Percept Lab is an independent artistic collective founded in 2021 by architect Laurent Karst, researcher and composer Filippo Fabbri, and research director Vincent Boudon. The studio explores the dialogue between art and science through multisensory installations and works. Heir to the Labofactory collective, Percept Lab has already produced more than 25 creations presented in France and internationally, affirming a unique vision where the percept, as a block of sensations, becomes artistic material.
The challenge
The initial site, designed with a WordPress template, did not reflect the quality and uniqueness of the collective's work. Its standardized design lacked personality and did not convey either the conceptual dimension or the visual strength of their works. Navigation and the highlighting of projects were limited, hindering the impact on their audience.
The solution
I worked closely with both founders to rethink the digital identity of the studio. The goal was to design a website that reflects their aesthetic beliefs and creative principles. The new design highlights the sensory strength of their projects through a clean artistic direction, a clear hierarchy of content, and a smooth experience. The site, now rebranded and modernized, fully expresses the vision of Percept Lab and showcases their work to an international audience.
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