Julie is a freelance model scout who supports agencies, brands, and talents in discovering and tracking new profiles. Her website needed to reflect both her professional outlook, her standards, and the human dimension of her work. I designed a clean showcase that highlights her universe, her references, and her approach to supporting models.
The challenge
Before this project, Julie mainly relied on social media and word of mouth to present her activity. She lacked a clear and structured space to explain her role as a model scout, showcase the profiles she accompanied, and facilitate serious contacts. The challenge was to create a site that is simple to navigate, professional, but without coldness, capable of reassuring both agencies and talents.
The solution
I imagined a minimalist interface, focused on the image and typography, in order to allow space for visuals and storytelling. The site presents Julie's positioning, her background, her services, and an overview of her work, while integrating clear points of contact. Developed on Framer, it provides her with a tool that she can evolve over the course of her collaborations, while maintaining a strong, elegant, and personal identity.
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