I’m Armand Luxey, a freelance designer and Framer specialist based in Paris. Through my studio, LUXARMA, I help ambitious companies turn their brands into clear, distinctive and convincing digital experiences.
I work directly with founders, marketing teams and larger organisations to create, improve or migrate websites in Framer. My role brings together strategy, creative direction, web design, motion and development, while giving clients the clarity and autonomy to manage their digital presence with confidence.
Selected clients
Trusted by ambitious teams valued at more than $750M combined.
What I do
I help brands make their digital presence as clear, distinctive and considered as the work they do.
Web design
Framer development
Website migrations
Design system
implementation
Web motion design
Creative direction
How I work
I’m not here to simply execute a brief. I work closely with my clients to understand what makes their business different, challenge the obvious direction and create a digital presence that people remember.
Every project is managed through a dedicated Notion portal, where clients can follow discussions, contracts, invoices, progress and completed milestones in one place. With no intermediary between us, communication stays direct, focused and responsive.
A little more about me
I started working independently in March 2025, after previously co-founding Obar Agency with a business partner. I later decided to continue independently and build LUXARMA as a more focused, flexible way of working.
What I enjoy most is the variety. I’ve worked across very different industries, from a New York laundromat to a London fintech startup and a Paris-based architect. No project, team or challenge is ever quite the same.
Outside client work, I build small tools to make design work more efficient, explore new ways of using technology and pay attention to the details that make an experience feel considered.